Thursday, February 12, 2009

Marketing Musings: Google Exits Radio?

Google announced today that they wouldn't be pursuing their transformation plans for traditional radio advertising. That goes some way to answering the questions I pondered two years ago linked here. Having recently pulled back from the same initiative in the world of newspapers, I have think that the future is all about creation of media, rather than the conquering old existing (old) media using new tools. Everything we do on-line is potential media, heck every Tweet is media – those who can organize and sell this media in a way that supports the community rather than interrupts it, will probably win.