Sunday, November 19, 2006

Week 13 - Would You Wait?

Being unique is tough these days so some business owners feel that if the phone rings and they don’t drop everything, they can lose a sale. This plays havoc with your schedule and really gets back to a reactive versus a proactive approach to running your business.

But let’s take a scenario; if you have a urgent job to be done and you use Google or the Yellow Pages to find a solution, you are likely to keep calling until someone says they can attend straight away. The numbers you call will probably only be determined by location of the business, “is it nearby?”

But consider this; if one of your friends or family had referred you to a particular business because they always turn up on time, charge wholesale rates for spare parts, always leave the house clean and would guarantee their work for six months, would you wait until the next day to get your problem fixed? Unless your toilet is spilling out into the living room the answer is almost always “yes”. So the business owner who has set up systems and operates proactively can say “Not today”, without losing the opportunity. That is something for you to look forward to.

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