Wednesday, October 03, 2007

Marketing Musings: Joie de Vivre Thrives

In Week 43 I discussed employees. How the heck do you inspire and encourage them to treat the business as if it were their own? Inc. Magazine has a great interview this month with Chip Conley who owns a chain of boutique hotels in California. Chip talks about being inspired by the psychologist Abraham Maslow; you might have come across Maslow’s “Hierarchy of Needs” before, you know, food and shelter at the bottom of the pyramid and so on?

What is impressive about Chip Conley is that he used the Hierarchy Pyramid as a guide for his own business and replaced the categories with the needs of an employee. And so it goes, the employee needs money (food and shelter) but as you work up the pyramid you get to things like recognition for a job well done and near the top, needs like meaning and creative expression.

There is no one silver bullet for ensuring every employee buys into your vision and treats your business as their own, but tools like this should be embraced to ensure you are doing all you can to make it a reality.

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