Tuesday, May 06, 2008

Marketing Musings: Avoiding the Passion Pop Gulf

This post from Seth Godin caught my eye as it captures perfectly the conundrum at Gap, the retailer that’s been struggling for years to get out of the “Gulf.”

Can you be remain authentic and ever scale say nationwide, or globally? Nike has done a good job, serving the truly dedicated through NikeID while increasing their mass market share. Are there other good examples of this?

No comments: