Tuesday, October 09, 2007

Marketing Musings: Maestro of DVD Distribution

Although not that suitable for the smaller business, I do like Reed Hastings fresh (CEO of Netflix) approach to management.

PAY LAVISHLY Higher-than-average salaries—and tying bonuses and raises to the market, not a pool—can make stars less likely to bolt. Money is no object in hiring.

PROVIDE COMPENSATION CHOICE Employees are more likely to excel if they can pick how much of their compensation they get in stock rather than cash.

FOSTER TALENT HUNTERS Encouraging everyone to hire the three people they've loved working with most during their careers creates an intense, fun workplace.

LET THEM GO Don't give B performers a middling raise. Give them a decent chunk of cash and show them the door. And don’t surprise them. The laid-off leave with their dignity.

LIMIT RULES They reduce error. But they also stymie innovation. At Netflix, employees are responsible for their choices, even in how much vacation to take.

The full article is here at BusinessWeek.

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