Don't Try To Please Everyone

In week 30 I talked about the fact that not all customers are created equal; in fact, there are many types of customers you probably don't want! I saw a great quote today which captures this much better than I did.

"I cannot give you a sure-fire formula for success, but I can give you the formula for failure, which is: Try to please everybody."

--Herbert B. Swope, Pulitzer Prize-winning journalist