Monday, November 19, 2007

Week 51 - Choices - What a Feeling!

Above all, one time actions equal one time results. You MUST keep repeating the actions that we have highlighted over the past 12 months. Keep reading, keep networking, and keep learning about new industries and where yours is going. Stay positive and choose your friends on that basis. If necessary, make the decision to change businesses.

If you can stick to the plan, you will be faced with the most liberating of all words…. CHOICE. In this case, the choice to sell your business, to franchise your system or to simply work in your business less while it provides you with the income you need. There is no way we can put a timeline against this. Every business is different and whilst many are facing the same challenges, most are doing so from a different starting point. So don’t get discouraged if things don’t happen as quickly as you would like.

Try to enjoy the process - you will know you are on your way when your weekly sales start to increase, your bills get paid more quickly and you start to generate more and more referrals. Along the way you will have the choice between watching TV and reading a business magazine, or the choice between a game of golf or attending a tradeshow. Just remember the longer term effects these choices can have and the question “do you want to continue to exist, or do you want to do something really special with your business?”

As I have said repeatedly, we are all different and are running different types of businesses so no two situations are the same. Having said that, how you view your business, how you market your business and create new income streams and how you tie it all together with systems are factors that can lead to success in any business. Further you need to use all of the tools. Use some of the tools and you will only get mixed results. This is because all the systems tie together so tightly. You cannot do any consistent marketing without knowing exactly who you are and what you stand for. You can’t be consistent without knowing what systems deliver you the best results. You cannot ask people to make referrals unless your systems are delivering an awesome experience for your customers. The list goes on obviously. Use all of the tools in a systematic way and the world will open up for you

Occasionally some of the people you work and share life with hope to forestall change and hang on to the old system - even though it may be broken. Why do people behave this way? It could be because they fear they will not be able to “grow” into a new thing, create new skills that will be valued. Change makes people worry about being left behind. If you have not already read it, get a copy of Who Moved My Cheese by Spencer Johnson. This will help you to understand feelings that surround change. You may also be able to recommend to those who just cannot let go of the past.

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