Wednesday, December 12, 2007

Marketing Musings: Engage, engage, engage

Very cool - engagement and word of mouth, two key cornerstones of any marketing these days...

Billboard Whispers into Pedestrians’ Ears for A&E’s ‘Paranormal State’

An ad for A&E ghost-themed series Paranormal State uses technology to transmit an “audio spotlight” from a rooftop speaker in New York’s SoHo directly to the ears of passersby.
Pedestrians on Prince Street might hear a voice asking, directly in their ears, “Who’s there? Who’s there?” a few seconds later, the voice says, “It’s not your imagination,” writes AdAge.

The technology, created for museums and libraries and other environments that require quiet, is manufactured by Holosonics, which provides sound in a narrow beam, just like light.
A&E is using other unusual tactics in its $3 million to $5 million campaign to promote Paranormal State. In Los Angeles, a mechanical face emerges from a billboard as people walk by.

In print ads, AM New York flipped its gossip section upside down for Paranormal State, while this week’s Parade included a checkerboard of ads for the series.

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