Monday, August 11, 2008

Marketing Musings: Those Crazy Olympics Commercials...

Any votes for the worst commercials so far? For a few days Subway were in the lead position with this me too QSR gaming effort – if you are going to do it, don’t spend $50 bucks on the production. It is so amateur for a company with a multibillion dollar turnover.

As a quick aside, many Subway stores are introducing frozen pizza which is blasted in a high powered convection oven. No word yet on how these fit into the signature tag line, Eat Fresh…

Luckily for Subway GE has come through with an even more ridiculous production that this time, did not lack money, just imagination (which ironically forms part of their logo on many occasions.) Global warming and the energy crisis are two of the most visible issues facing humanity. Pulling from an Al Gore presentation or educating the public on wind and its viability was the way to go. Nope – the Olympics should be light hearted so let’s create an association between the first Olympics and our modern product, and make it really funny (which is course it isn’t) seemed to be the order from above.

Result = lost opportunity, waste of money and I suspect I am the only one talking about GE or the wind towers.

What else am I missing?

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