Friday, August 08, 2008

Marketing Musings: Why Do Rabid Fans Wear Lycra?

Have you ever noticed what rabid fans semi-serious cyclists are? Seriously, many look like they just finished a stage in the in Tour de France and its well accepted. What’s weird is you don’t see the same dedication to purity in other sports.

When was the last time you saw someone dressed in full football or baseball kit heading for a casual weekend game? I am not sure what it is but if I were in charge of apparel licensing for other sports I’d be trying to work it out!

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