Friday, July 25, 2008

Marketing Musings: Treat Receipts

Starbucks are running a sales promotion which is not something I've seen them do before. It’s pretty smart; I guess they know people only come in once a day for a $5 Frappacino. It looks like they also know these people don’t have $10, but maybe they have $7? Will be interesting to see the results.

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vengroff said...

I wonder how many people are going to learn to schedule their afternoon coffee breaks at 1:55 and bring a friend along for a cheap drink at 2:01.

Looks like you missed it by 39 minutes.