Marketing Musings: Putting Yourself Out of Business

Every business shifts over time. The landscape changes, business models come and go and people do the same. The same is true for the tactics and relationships that used to be effective; they too must change or in effect, become less effective. The net result if you fail to keep pace? You don’t sound “on your game” when questioned about the best strategy for this moment in time.

There is a tried and true method to avoid this – constantly attempt to put yourself out of business. As you innovate and test and try new things you will come across new business models, new industry contacts and new perspectives on the long term.

Guess what? These are the things your prospect wants to hear about tomorrow.