Friday, November 14, 2008

Marketing Musings: This App is Stirred, Not Shaken

Just below I posted about Oakley’s branded surf info application for the iPhone – functional, valuable, interesting, and entertaining – all of which make it a must have branded utility for the target market.

The Quantum of Solace app on the other hand, is nothing more than some widely available movie info crammed into a simple application which has about 1.5 minutes of value to a fan. It is not viral, it is not useful, especially if you already know the plot or have seen the trailer.

What they could have done is a James Bond almanac, or a scene locator that takes you to all the real world places in the movie, or a weapon guide from every James Bond film, or any other insider content that core fans would love, and rave about. Work hard to make your marketing an interesting utility, or don’t do it at all.

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